Lecture
PublicWord Association Experiment in Jungian Coaching Framework
- 30 Oct 2026
- 10:00–11:45
- ISAP Zürich
- Autumn Semester 2026
- Lecture
In this lecture we will share our twenty-year experience of using the Word Association Experiment in our Jungian coaching work. We work with individuals, teams and organizations across a variety of industries and professional backgrounds. We will explore how the usage of the Word Association Experiment informs the diagnostic process, the choice of practice methods as well as the teleological perspective.
07 Theory of Complexes & the Association Experiment
11 Individuation
01 Fundamentals of Analytical Psychology
About the Speaker
John O'Brien
PhD
Dr. John O’Brien, MBA, is an accredited Jungian Training Analyst and psychotherapist at the C.G. Jung Institute Zürich. His work spans clinical practice, publishing, and applied depth psychology, including teaching Jung’s Word Association Experiment. He has also applied Jungian approaches to leadership development in major global organizations such as …
Nada O'Brien
PhD
Dr. Nada O’Brien is an accredited Jungian analyst, university lecturer, and published author, with over 20 years of experience in working with leaders and teams across a broad spectrum of industries. She is a Training Analyst at C.G. Jung Institute, Zurich where she teaches the Word Association Experiment, and lectures on the topics of leadership, Jungian …